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Given the recent imbroglio between the FBI and Apple over unlocking a San Bernardino terrorist’s iPhone, the Obama administration’s general lack of transparency and its treatment of journalists, and the NSA’s mass surveillance of Americans, it will be interesting to see how President Obama’s participation in a keynote conversation goes down at SXSW on Friday, March 11. What is certain is this is a major coup for the festival. And he’ll be joined by his better half, first lady Michelle Obama, who will be the keynote speaker opening the SXSW Music Festival on March 16.

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